Everyone is talking content – long form, short form, native, adaptive – whether they produce it, sell it, place it or use it to reach their customers. Today’s marketers are executing sophisticated content strategies based on device consumption behavior, consumer’s location, and consumer’s mindset.
The challenge they all face is to successfully use these programs to achieve their business and brand goals.
The Content Revolution panel will bring together some of today’s most innovative and forward thinking brand marketers to talk about the role that Content Marketing plays in their marketing strategy, share experiences, and talk about their future challenges.
Moderator: Emilio Garcia-Ruiz, Managing Editor, The Washington Post
Stevie Benjamin, Senior Director of Media and Digital, MillerCoors
Jordan Bitterman, Chief Strategy Officer, North America, Mindshare
Kristen Comings, Vice President of Integrated Marketing Communications, L'Oreal Paris USA
Michael Jobst, National Marketing Manager, BMW
Stacey Vollman Warwick, Head of Content Strategy and Operations, JPMorgan Chase
28 West 23rd Street
New York, New York
7:45 am 9:30 am