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Events Calendar

JUN 12

All In This Together: Driving Business Results through a Total Market Approach

This event is sold out. Email Meredith@awny.org to be added to the wait list.

Total Market Approach (TMA) is taking the consumer brand marketing, research, advertising and media world by storm. Shifting consumer demographics have made multicultural segments key engines of business performance, and the marketing/advertising industry must now decide how to transform entrenched strategic and tactical approaches to reflect this new reality.

In this candid and informal discussion among agency thought leaders, you will hear:

* What are the current definitions of Total Market Approach -- and what really works?

* What will TMA mean for agencies, brand marketers, media properties and media agencies?

* What brands are doing it well and which brands are poised for Total Market success?

Moderator: Marc Strachan, VP Brand Marketing, DIAGEO 

Speakers:

-  Jose Bello, Managing Partner, MediaCom MultiCultural

-  Bill Duggan, Group Executive Vice President, ANA

-  Mike Foley, Senior Brand Manager, Post Foods 

-  Monique Nelson, Chairman/CEO, UWG


Venue:

Clear Channel Media + Entertainment

125 West 55th Street, 14th Floor

New York, New York

Time:

6:00 pm — 9:00 pm

Event Host