All In This Together: Driving Business Results through a Total Market Approach
This event is sold out. Email Meredith@awny.org to be added to the wait list.
Total Market Approach (TMA) is taking the consumer brand marketing, research, advertising and media world by storm. Shifting consumer demographics have made multicultural segments key engines of business performance, and the marketing/advertising industry must now decide how to transform entrenched strategic and tactical approaches to reflect this new reality.
In this candid and informal discussion among agency thought leaders, you will hear:
* What are the current definitions of Total Market Approach -- and what really works?
* What will TMA mean for agencies, brand marketers, media properties and media agencies?
* What brands are doing it well and which brands are poised for Total Market success?
Moderator: Marc Strachan, VP Brand Marketing, DIAGEO
- Jose Bello, Managing Partner, MediaCom MultiCultural
- Bill Duggan, Group Executive Vice President, ANA
- Mike Foley, Senior Brand Manager, Post Foods
- Monique Nelson, Chairman/CEO, UWG
Clear Channel Media + Entertainment
125 West 55th Street, 14th Floor
New York, New York
6:00 pm 9:00 pm