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Events Calendar

MAR 29

2017 What's Hot in Media

*Online registration for this event is now closed. For more information, please email francine@sherunsit.org*

As technology and innovation continue to disrupt the marketing and media landscape, brands must be more strategic and creative than ever before to gain attention and breakthrough the noise in today's marketplace. 2017's What's Hot Conference will explore new forms of communication, the impact of experiential storytelling, decoding data, and the celebrity influence Lena Dunham's Lenny Letter has had in developing new platforms to engage communities. This year's full-day event will feature a keynote from digital native, CEO and Editor-in-Chief of Business Insider, Henry Blodget, along with thought-provoking and provocative conversations with brand marketers, agency thought leaders and leading industry publishers. These ad execs will share best practices and lessons learned across the need-to-know trends and shifts happening right now. The conference will conclude with cocktails, entertainment and an opportunity to network with industry colleagues to continue the conversation. We look forward to having you learn and imagine with us. This year, this is what's hot. 

2017 What’s Hot Speakers:

Keynote: 12:30pm - 1:30pm 
Keynote: Henry Blodget, CEO and Editor, Business Insider

Communications Panel: 1:30pm - 2:30pm
New Forms of Communication
This panel will explore new tools of communication and how marketers are utilizing their experiences with results.

Moderator:

  • Jill Kelly, Chief Marketing Officer, DigitasLBi

Panel:

  • Linda Boff, Chief Marketing Officer, GE
  • Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase 

Experitential Panel: 2:30pm - 3:30pm
Experiential
The panel will explore the effects technology and culture will continue to have on marketing as digital and real worlds collide.

Moderator:

  • Abbey Klaassen, Chief Marketing Officer, 360i

Panel:

  • Stephanie Jacoby, VP Johnnie Walker, Diageo          
  • Deborah Curtis, VP, Entertainment Marketing and Sponsorships, AMEX
  • Riyhana Bey, Director of Brand Execution and Digital, Cadillac
  • Farrah Bezner, Head of New Business Ventures, Mondelez   

Data Panel: 4:00pm - 5:00pm
Data Measurement
De-Coding the Back-End Data Solutions being built by Clients, Agencies, Publishers, and Media Partners

Moderator:

  • Alanna Clark Gombert, VP, IAB Tech Lab

Panel:

  • Denise Colella, SVP, Advanced Advertising Products & Strategy, NBCU
  • Judith Hammerman, VP, Global Data Commercialization, Time Inc.
  • Nicolle Pangis, Global COO, [m]PLATFORM, GroupM
  • Kelly Wenzel, CMO, Contently  
  • Bettina Hein, Founder & CEO, Pixability

Influencer Panel: 5:00pm - 6:00pm
Culture, Conversation and Women in Media  
The creators and editors of Lenny will discuss the inspiration for and influence in creating their new women-focused media venture. Lena Dunham, Jenni Konner, Jess Grose and Laia Garcia will share their authentic approach to storytelling (fiction, illustrations, celebrity-written essays and more!), creating content that matters in today's news cycle and where brands can find success in joining the conversations.  

Panel:

Cocktails & networking: 6:00 - 7:00pm
Musical guests: El Mar & Frances Rose


Venue:

AppNexus

28 W. 23rd St. - 4th floor

New York, New York

Time:

11:30 am — 7:00 pm

Presenting Sponsor

Title Sponsor

Media Partner

Lunch Sponsor

Cocktail Networking Sponsor