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Member News

We invite all AWNY Members to share news about their careers and professional accomplishments.
from the Desk of Caitlin Bergmann - 04/26/2017

Caitlin recently joined Digitas NY as VP, Content Director.

from the Desk of Lauren Wallace - 09/21/2016

Hello, I am extremely interesting in pursuing an advertising career in environmentalism or sustainability. If anyone is currently working in anything related to this field, could you please reach out to my personal email at lauren.wallace.n@gmail.com? I'd love to meet up for coffee and pick your brain over. Thanks, Lauren

from the Desk of Gina Alshuler - 08/03/2016

Rauxa is proud to announce its status as the largest, woman-owned independent advertising agency today, supported by data from Advertising Age's 2016 Agency Report. I am personally proud to call Rauxa home and serve as its CEO, having worked my way up through the ranks from account coordinator in 2001. Founded in 1999 by Jill Gwaltney, Rauxa today has 230 employees and six offices serving a growing client roster, which includes Gap Inc., Verizon, Allergan, Blue Shield of California and Alaska Airlines. Being independent means that we report to no one but our clients, allowing us to devise and deliver the very best solutions for them. Being woman-owned and woman-led instills the team with a powerful combination of empathy and grit that has built enduring relationships with clients, partners and colleagues.

from the Desk of Jessalin Lam - 07/15/2016

Hi AWNY Members: I thought you would be interested in Hyper Island's Master Class Digital Acceleration, NYC, September 22-23. The course will cover the key elements of digital communications, learn about the networked society, and understand the implications on business, customer growth, and tools & tactics for change. http://bit.ly/hyperisland-MCDA Feel free to contact me with any questions: Jessalin.Lam@hyperisland.com

from the Desk of Hilary Baris - 06/24/2016

Dear friend and Colleague is looking to fill a role ASAP for an entry level Marketer: Marketing Coordinator Verifone Media seeks an analytical and motivated Marketing Coordinator, reporting to the Sr. Marketing Manager, and working closely with the Verifone Media national sales, creative, product and research teams to market our digital media platforms to major brands. This position will be responsible for the creation of innovative sales materials and custom programs for the advertiser, and position the Verifone Media brand in the marketplace. The ideal candidate will have excellent project management and organizational skills, with the ability to communicate benefits and services of the platforms to a variety of audiences. The Marketing Coordinator will be involved in developing revenue generating marketing strategies, out-of-the-box advertiser solutions, sales presentations and materials, trade conferences and other events. As the voice of the Verifone Media brand, they should be a creative thinker who is self-directed, detail and deadline oriented and likes to develop and execute upon ideas. Key Responsibilities • Product Marketing – Architect marketing tools and product messaging to position Verifone Media as a differentiator in the market, inclusive of collateral, videos, key customer pitches, website/newsletters and other tactical projects. • Collateral Creation – Own the updates, organization and upkeep of Standard and Custom marketing materials, as well as the marketing material library • External Outreach – Develop and execute against industry sponsorships, premium and direct mailing, and agency outreach events, etc. • Relationship Building – Build internal relationships to facilitate cross disciplinary collaboration with sales, research, operations, planning, etc. • Project management – Keep multiple projects moving forward, both proactive and reactive, while sticking to budgets and timelines Requirements • 1-2 years of B2B, media and/or corporate marketing experience • Specific background in Media or Ad Sales Marketing strongly desired • Bachelor’s degree in business, marketing or communications • Ability to think strategically, leverage research, understand marketer needs and creatively translate these needs into compelling concepts and programs • Strong written communication, presentation, and project management skills • Excellent people and management skills to interact and develop relationships with staff, colleagues, cross-functional teams, and third parties • Strong organization and time management skills desired • Desire to work in a high-paced, fast-growing environment Contact and/or have resumes sent directly to: Helen Kim T 212 364-5567 helen.kim@verifone.com


from the Desk of Stacey Newman Weldon - 05/11/2016

After 9 years at Weight Watchers Media (where Stacey had been responsible for 40-50% of the magazine's revenue, as well as overseeing the integrated sales team), Stacey was recruited to join the newly structured Pharma group at Time, Inc. As part of the team that calls on Pfizer and other accounts, she represents the properties for Cooking Light, Health, Food & Wine, Coastal Living, Sunset and myrecipes.com. She enjoys the new focus on Solution Sales for her favorite accounts and looks forward to much success.

from the Desk of Mary Perrella - 04/28/2016

I am very excited to join the team at Barco! Barco manufactures best in class visualization technologies, operating globally for over 80 years. Barco's Retail and Advertising Market Unit offers a Total Solution for Customer Experience in Retail and OOH advertising environments - what we call an Intelligent Display Network. Barco's complete solutions connect consumers with messaging that is targeted, relevant and contextual. You can deliver Content to any screen, any time, any where, with real-time ROI and analytics.

from the Desk of Lauren Rodas - 04/09/2016

https://www.linkedin.com/pulse/three-steps-becoming-agency-ad-ops-leader-lauren-rodas?trk=prof-post https://www.linkedin.com/pulse/tech-forum-agency-leader-sea-publishers-lauren-rodas?trk=prof-post

from the Desk of Jessalin Lam - 03/18/2016

HI AWNY Members: I recently joined Hyper Island as their Relationship Manager, Education Programs and I would love to invite you to our FREE Hyper Island's Business Transformation Breakfast, April @8AM. Learn how to transform digital disruptions into opportunities and how our Business Transformation Master Class can help you build and sustain a successful business in today’s ever-changing world. RSVP: http://bit.ly/hyperislandbreakfast-april5

from the Desk of Keisha Stephen-Gittens - 03/10/2016

Excited to represent my agency at SXSW in Austin, Tx from March 10th - 15th. I'll be blogging live along with colleagues. Please be sure to follow along, share and read some of my contributions as I traverse Austin for the very first time: www.mrm-mccann.com/sxsw

from the Desk of Alexandra English - 01/19/2016

Pixability Announces Media Industry Veteran Nancy Lazaros as Chief Financial Officer Boston, MA – Jan. 19, 2016 – Video ad buying technology company, Pixability has announced the appointment of Nancy Lazaros as Chief Financial Officer. Lazaros brings 30 years of financial experience in the media technology sector to Pixability, including 20 years serving as CFO at several advertising technology solutions companies. Lazaros excels at developing scalable financial models to drive rapid expansion, and has spearheaded several complex acquisitions and successful exits throughout her career. Lazaros will lead financial strategy, operations and human resources across Pixability’s offices in Boston, Chicago, London, New York, and San Francisco, and will manage the financial infrastructure to support the company’s global expansion. Pixability generated more than 100% growth from 2014 to 2015, and is on track to propel growth in 2016 as the company extends its technology platform offerings. Pixability’s customer portfolio of global media agencies and their brand clients includes GroupM, Gucci, iProspect, L’Oréal, PUMA, and ZenithOptimedia. “As Pixability’s business accelerates -- a testament to increasing market demand for effective and measurable video advertising solutions -- Nancy fills a critical role on our executive leadership team,” said Bettina Hein, Pixability Founder and CEO. “Her breadth of financial expertise in the media technology sector, from securing venture financing, to executing complex acquisitions, to a successful IPO, will be instrumental to Pixability’s success in 2016 and beyond.” Prior to Pixability, Lazaros spent three years as the first CFO of video advertising management and distribution solutions provider, Extreme Reach Inc., where she directed the finance, accounting and human resources departments; and before that served as CFO of digital marketing technology company, x+1 Solutions, where she helped transform the business into a successful SaaS company. Additionally, Lazaros was previously CFO of mobile ad network and ad delivery platform, Third Screen Media Inc., where she led the company to its successful sale to AOL/TW; and CFO of online marketing research and planning platform, @Plan Inc., where she spearheaded the company’s 1999 IPO and subsequent sale to DoubleClick. “Throughout my career, I have chosen to join media companies with robust solutions, in industries primed for disruption,” said Lazaros. “Pixability fit the bill with a proven video ad buying technology and a unique value proposition built around premium video platforms within the dynamic and growing online video advertising industry. I’m excited to continue to build out Pixability’s financial infrastructure to guide the company to sustained success.” About Pixability Pixability is an ad buying technology for premium video platforms, including YouTube, Facebook and Instagram. Many of the world’s media agencies and their brand clients depend on Pixability’s award-winning media technology for effective ad campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London. # # #

from the Desk of Barbara Miller - 09/29/2015

I'm back in the Big Apple as Head of Brand Activation for Sony Corporation of America.

from the Desk of Andrea Levy - 07/27/2015

AAM's New York Office Has Moved! The Alliance for Audited Media (AAM) moved our New York City office to a new location July 24. Our new address is: 28 West 44th Street, Suite 1011 New York, NY 10036 You can still reach the office at 212-867-8992, but you can reach me directly now at 212-271-0717 Thanks for your patience during the switch, and we hope to see you at the new place soon. Best, Andrea Levy Director of Client Solutions Alliance for Audited Media See more at: http://auditedmedia.com/news/blog/2015/july/our-new-york-office-is-moving/#sthash.qEbu5IZT.dpuf

from the Desk of Jessica Mendoza - 07/13/2015

Join ​Inspiration Alliance's Workshop: Managing Difficult Conversations with Negotiation Techniques on July 30th, 6:00PM at WeWork NoMad to learn how to create value in a negotiation to get your boss, customers, or partners on your side. This workshop will teach you how to apply negotiation and sales techniques to win a difficult conversation.Register today at: http://bit.ly/IA-negotiation

from the Desk of Jessalin Lam - 05/01/2015

Join ​Inspiration Alliance's Panel: Career Transitions - Should I Stay or Should I Go? on May 12th, 6:30PM to learn from a knowledgable set of panelists how they made their career transitions and got to where they are today. Speakers include Yahoo , Pinch Parties, and Hayden 5 Media. Catering Sponsor: SUNAC Fancy Food. Register at: http://bit.ly/IA-careertransitions

from the Desk of Jayson Goldberg - 04/02/2015

As SVP, Branded Entertainment, Integrated Sales of dick clark productions (since Dec. 2013), I manage national sponsorship efforts of dick clark's extensive lineup of over a dozen integrated programming opportunities across channels (on and off-air) in a unique custom content creation/agnostic distribution model. Tent-pole programming (platforms) range from American Music Awards & Billboard Music Awards to New Year's Rockin Eve with Ryan Seacrest and now, Miss America (and more). A.W.N.Y. presents a wonderful opportunity to both share my deep history in Entertainment, Publishing (on and offline), and Ad Agency media and involve myself in mentoring and the committees that help shape the networking and learning opportunities that we all benefit from as an industry and community. This is my fondest passion. I am 'Always on' to help!

from the Desk of Alexandra English - 03/17/2015

Pixability, a video ad buying and marketing technology company, has announced the promotion of Theresa Moore to VP Professional Services. A seasoned video marketing strategist, Moore will lead the management of Pixability’s wide portfolio of global brand and agency customers. Moore has spent more than five years expanding Pixability’s customer portfolio, and providing strategic online video consulting for brands including L’Oréal, PUMA, Lancôme, Saatchi & Saatchi, Mindshare and Omnicom’s Resolution Media. Reporting to Pixability CEO Bettina Hein, Moore will work closely with brand and agency customers to ensure the Pixability platform is best serving their strategic video marketing and advertising needs, and generating the measurement and business results they demand, as budgets increasingly shift to online video. Moore is co-author of the upcoming book, “YouTube Channels for Dummies,” scheduled for publication by Wiley in April 2015.

from the Desk of Jayson Goldberg - 07/10/2013

Proud to be a A.W.N.Y. member for many years but most importantly, to be a active A.W.N.Y. MENTOR since 2009 and an active Mentorship committee member for several years since.